BUMG152 Creative Marketing for Small Business
Creative Marketing for Small Business is designed to help students gain an understanding of practical marketing techniques that fit within a basic budget. The student can expect to leave with a toolkit of marketing ideas related to: product, price, distribution, promotion and target market strategies. Creativity is emphasized in order to help students recognize how to establish a competitive advantage in a small business environment.
Prerequisite
none
Corequisite
none
Offered
S