2020-2021 Catalog

BUMG150 Principles of Marketing

Principles of Marketing is designed to examine the functional areas of marketing including product, price, distribution, promotion and target market strategies in domestic as well as in international level. Students will also explore marketing tools which are used to deal with problems which may arise in the marketing arena.

Credits

3

Prerequisite

none

Corequisite

none

Offered

W
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