2019-2020 Catalog

PSYC225 Psychology of Advertising and Propaganda

Psychology of Advertising and Propaganda is an introduction to psychological techniques that are used in advertising and propaganda to influence human attitudes and behavior. Students will examine how these techniques were developed during the 20th century and how they have shaped current social and cultural trends. Through activities, films and discussion, students will identify assumptions, analyze content, and create variations of messages found in present-day media. Students will study ethical issues concerning the use and misuse of this knowledge for such purposes as political manipulation, influence on buying behavior and censorship.

Credits

2

Prerequisite

none

Corequisite

none

Offered

S
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